Buying Tv Ads Where How And How Much It Costs In 2021

These ads will be broadcasted by the streaming service, not an individual channel or station.

Some popular DSPs are Basis, Google Marketing Program, The Trade Desk, and Criteo. [5] X Research source

The more populated a city is, the higher the CPM will be. For instance, the CPM for Los Angeles is about $35, while the CPM for Kansas City is about $14. For example, if you bought a 60-second ad in the LA area that reached 1,000,000 people, you’d probably pay around $35,000.

While you can schedule an ad on a national network, it definitely won’t be cheap. On average, a national, 30-second ad costs around $115,000. In general, more viewers will see ads on a broadcast channel. However, cable ads make it easier to target a specific group of people. [8] X Research source

For example, you might buy an “auto-fill” package that runs your ad 50 times per week between 6 AM and 12 AM.

Advertising agencies can help clue you in on what value adds are available for certain stations.